Case Study:
Catalyzing MBA Enrollments for a Prestigious Catholic Private University
KY-Based Higher Ed Institution Overview
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Target Program:
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Master’s degree programs in Business
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Target Audience:
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Professionals with some experience aiming to enhance their career trajectory or make a career change through advanced business education.
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Engagement with DailyVest
In partnership with the MBA program, we applied our advanced lead-generation expertise and strategy to devise a customized engagement model. Our collaboration introduced:
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Targeted list generation and enhancement.
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Personalized LinkedIn outreach.
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Streamlined communication through sales automation.
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Inquiry-driven email campaigns.
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Monthly newsletters via LinkedIn and email for sustained interest.
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Detailed performance metrics and market insights.
Optimal Outcomes in 4 Months
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MBA Applications and Enrollments: 10% increase in new enrollments.
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In-depth Student Conversations: 53 inquiries expressing interest.
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Future Engagement Opportunities: Identified 39 potential future candidates.
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Database Expansion: An impressive 8,462 potential students
After the successful four-month pilot, the university extended its partnership with DailyVest for ten months and integrated an additional master's program, highlighting the effectiveness of our approach.
